Business Models

How the thing makes money, and what would stop it.

• 01Pricing strategyUnder constructionWhat we charge, on what basis, and why that basis.->
• 02Revenue modelUnder constructionWhere revenue comes from and how it compounds.->
• 03Unit economicsUnder constructionThe per-account maths: cost to serve, contribution, payback.->
• 04Key risks & mitigationsUnder constructionThe risks that could end this, and what we do about each.->