Market & Customers

Who this is for, how many of them there are, and who else wants them.

• 01Target customerUnder constructionThe customer we build for first, drawn precisely.->
• 02TAM / SAM / SOMUnder constructionMarket sizing, with the assumptions behind each number shown.->
• 03Customer discoveryUnder constructionWhat we heard in conversations, including what disagreed with us.->
• 04Competitive landscapeUnder constructionWho else is in the room, and where we are genuinely different.->